Back
August 3, 2023
3 Min Read
News
Futureverse Co-Founders Launch $50M Fund & Venture Studio “Born Ready"
New fund launched with focus on accelerating the development and adoption of emerging technology ventures that hold strategic collaboration potential with Futureverse or The Root Network.
New fund launched with focus on accelerating the development and adoption of emerging technology ventures that hold strategic collaboration potential with Futureverse or The Root Network.
Table of Contents

Overview

Futureverse Co-Founders, Shara Senderoff and Aaron McDonald, announce today the launch of Born Ready, a new $50 million venture fund and studio. The fund's primary focus is to accelerate the development and adoption of emerging technology ventures that hold strategic collaboration potential with Futureverse or The Root Network.

"We're incredibly excited to officially announce our Born Ready venture fund, as we seek out visionary developers and forward-thinking leaders building the future of the internet," said Shara Senderoff and Aaron McDonald, co-founders of Born Ready.

Born Ready has already made investments in a variety of companies, including former head of Adidas' Yeezy Innovation Lab's high-tech sneaker startup, FCTRY Lab, Power'd Digital, Polemos, Walker Labs and more.

Experienced and respected multi-hyphen venture capitalist-operator-entrepreneurs Senderoff and McDonald co-founded Futureverse together, along with Daniel Gillespie and Marco Brondani who also join Born Ready as partners. Futureverse is a leading AI and metaverse technology and content company that recently announced a $54 million Series A funding round led by 10T Holdings, including contribution from Ripple Labs. By rolling up 11 metaverse infrastructure and content companies into one collaborative ecosystem, Futureverse delivers the essential components for constructing any metaverse application, while maintaining one of the world's largest digital collectible communities.

In the last year, Futureverse has formed global strategic partnerships with renowned organizations and innovators including Wimbledon, FIFA, Authentic Brands Group (ABG), Mastercard, Death Row Records, Wētā Workshop, Snoop Dogg, Timbaland, Keanu Reeves and Alexandra Grant. Futureverse recently announced a strategic partnership with blue-chip NFT collection Cool Cats, integrating the iconic Cool Cats brand with Futureverse's cutting-edge technology while Senderoff and McDonald became members of the Cool Cats' Board of Directors.

Senderoff and McDonald have been investing in the web3 and blockchain space for over six years. Shara previously co-founded Raised in Space, a blockchain focused investment fund, in partnership with music-mogul Scooter Braun and blockchain leader Ripple. Through Raised In Space, Shara led investments in over 20 early-stage blockchain startups including a seed investment in Altered State Machine, a decentralized AI protocol that was an integral component of the Futureverse roll-up.

Known for her visionary strategy and foresight both technically and creatively, Shara has commanded attention and praise across the entertainment industry throughout her career in film & TV, digital media and technology. She has been named one of Forbes' "30 under 30," Rolling Stone's "Future 25," Fast Company's "100 Most Creative People in Business," and a member of Billboard's "40 Under 40" and esteemed "Women In Music." Shara sits on the board of the leading data activation, curation and identity platform, Audigent.

Meanwhile, Aaron was the Co-Founder and Managing Director of NetX Fund, which invested in over 60 portfolio companies with a thesis that the next generation of successful companies will be built on fundamentally different technology. Aaron was also a cofounder, board member, and director of Centrality, one of NZ's fastest growing technology companies that recently folded into Futureverse. Prior to Centrality, his career includes 20 years in technology as an engineer, product developer, and business leader with portfolios worth over $1b. Aaron was named Ernst & Young EY Technology Entrepreneur of the Year and is an active board member of Power Finance and Med Recruit.

Latest Articles

RootRewards - A Revolution in Rewards on The Root Network

Enter a new dimension where what you do amplifies your earning potential.

Unlocking the Power of Collectibles in our Open Gaming Ecosystem

From games and experiences, to earning bonuses and rewards.

aigent.run Launches on The Root Network

aigent.run brings AI-driven automation to The Root Network, making token creation, AI agent deployment, and onchain trading more accessible than ever.

Related Articles

BoF Secures Lead Investor to Bring On-Chain Real-World Assets to The Root Network

BoF is building the next generation of RWA infrastructure, enabling users to seamlessly access Real-World Assets with no minimum deposit.

Sequence Now Integrated with The Root Network

The all-in-one web3 development stack for building next-gen games is now integrated with The Root Network.

ASM Announces New Protocols for Builders at the Intersection of Web3 and AI

ASM's new paper on the ASM Protocol introduces a new direction for making anything in the open metaverse intelligent with Non-Fungible Intelligence.

All content on this website is the property of CNZFV Ltd or its licensors or associated companies and is protected by copyright, trade marks (whether registered or not) and other applicable laws.

This website is licensed and operated by CNZFV Ltd on behalf of The Root Network community. The contents and opinions of this website do not necessarily reflect the opinions of CNZFV Ltd. This website may include links to projects, dApps and third-party services etc., and CNZFV does not warrant that the information available from these is true, correct, complete or up-to-date (or similar) or accept responsibility for anything in connection to them. By using or accessing this website (or similar) you expressly waive any claim for any loss, damage or cost that you may incur from using or accessing this website or by using or accessing links to projects, dApps and third-party services etc., available on this website.